What does customer service mean to you? Does it mean merely avoiding returns and customer complaints, or does it mean going well beyond what customers expect to make their interaction with you truly a memorable one? Truly great customer service that brings customers back requires conscious effort. Let’s look at a company whose reputation for […]
Most customers have limited spending dollars which they must choose how to spend. With all the competition vying for every customer dollar, it is important to set yourself apart and show the customer why you deserve their business. This does not mean you have be the cheapest, rather, if customers perceive your service or product […]
Fashion has long secured its place among the most successful and wealthy industries out there. Clothing is a basic necessity that will always sell, and is constantly advancing to suit consumer demands. The competition is fierce, and there is a constant battle between online and in-store retailers, though at this point most stores offer both […]
In today’s day and age, there are many up and coming entrepreneurs who begin their career with a vision. In order to turn their corporate dreams into reality, they harness their creativity and take steps to ensure the continued success of their businesses. There are many popular examples of startups which have flourished, but what […]
Who handles the most crucial decisions in your brick-and-mortar operations? Likely those decisions are in the capable hands of decision-makers who have decades of experience studying your sales and identifying trends. Still, undesirable results such as out-of-stocks and overstocks exist, because the sales data your experts study breaks down into an overwhelming number of variables […]
The scenario occurs thousands of times a day at retailers around the world: A customer hands a coupon to a cashier, the cashier checks the expiration date and finds that the coupon has expired. What should the cashier do: accept the coupon and hurt the retailer’s bottom line, or reject the coupon and leave the customer […]
Costs inevitably rise, and prices have to follow. Customers, however, never like a price increase. That puts you in a bind. How can you raise your prices with the least possible negative feelings from your customers? Thank and explain A key – and often overlooked – step in a noticeable price increase is to thank […]
How does the thought of a competitor entering your market with prices that far undercut yours affect you? It’s one of retailers’ most frequent nightmares. The practice of undercutting prices is known as penetration pricing, and it’s designed to enable that competitor to gain market share in a crowded market, or even drive out its established […]
Not even a year old, the online retailer website Jet.com is already rivaling the industry giant, Amazon, and is said to have hit $1 billion in gross merchandise value this month. So how exactly did Jet.com’s Marc Lore manage to enter a market already dominated by Amazon and achieve this level of success? The answer is […]
You’ve probably spent a great deal of time trying to determine the problems that could befall your business and how to avoid them. But how much time have you spent determining how to respond to problems – particularly of the PR variety – that could hit your competitors? Your competitors’ PR nightmares can be, at […]