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Top Retail Predictions for 2016

Published by admin at 6 January 2016, 17:00
2016 Trends

As each new year begins, businesses brace themselves for the next big trends that will emerge. Often these trends have already been brewing for a while, but they begin to dominate as a year progresses. Recently, The Washington Post gathered opinions from experts into one insightful article that detailed trends for retail, grocery outlets, and restaurants. […]

How has Best Buy Survived in an Ecommerce Marketplace?

Published by admin at 23 December 2015, 19:17
Best Buy

Just a couple of years ago, Best Buy seemed to be part of a dying breed of big-box retailers. With online giants like Amazon, brick-and-mortar stores seemed irrelevant. The company’s stock dropped 28 percent in January of 2014, leading to speculation that the chain would likely soon start closing stores. Fast forward to the 2015 holiday […]

Online Retail Strategies for 2016

Published by admin at 11 December 2015, 18:39
Retail Strategies

At the beginning of every year, retailers rethink their strategies in response to the latest trends and technologies. Since so much can change from one year to the next, it’s important to sit down annually and formulate new goals. In 2016, online sales will continue to become an increasing part of any business’s growth strategy. But how […]

Winning at Customer Experience This Black Friday

Published by admin at 25 November 2015, 03:16
Black Friday 2015

It’s become known as the biggest shopping day of the year, but many customers stay home. Why? For some of them, it’s because at some point in the past they had a bad Black Friday experience that taught them to stay away. Each year, retailers welcome large crowds into their stores on the biggest shopping […]

How to Price Your Competitors Without Getting Caught

Published by admin at 10 November 2015, 23:09
Price Your Competitors

Each day, businesses lose customers to competitors over small price differences. Even a few cents could be enough for a customer to buy from someone else, especially if they’re comparing prices online. By simply being cheaper, a business, along with great customer service, could win over a customer, turning that person into a loyal shopper. Aside […]

Beat Expectations and Have a Great Christmas Season

Published by admin at 20 October 2015, 22:29
blog_beat-expectations-and-great-christmas (1)

Predictions are lukewarm for the upcoming holiday season, as the country still works to recover from the economic woes of the past decade. As the biggest shopping weekend of the year rapidly approaches, retailers have already begun preparing to be competitive. But while the prediction of a $630.7 billion season is 3.7 percent above last […]

3 Great Ways to Research Your Competitors

Published by admin at 6 October 2015, 17:11
3 ways to track competitors

No matter what level of success a business achieves, it always runs the risk of being one-upped by a competitor. There always seems to be someone who can offer a lower price or more updated services. Fortunately, it’s easier than ever for brands to watch out for the competition. Here are three ways you can […]

How Buyer Personas Can Help You Set Your Pricing Strategy

Published by admin at 29 September 2015, 21:48
Teams have used buyer personas

Understanding your customers is essential to winning them over. Sales teams and marketing professionals have long worked hard to learn as much as possible about their intended audiences, putting the information to use in turning them into loyal customers. In recent years, these teams have used buyer personas to better direct their marketing messages and […]

Retailers Encouraged to Throw Out Omnichannel

Published by admin at 22 September 2015, 21:15
Omnichannel approach to selling products

In Favor of One-Store Thinking In the push to win over today’s always-connected shopper, retailers have been urged to take an omnichannel approach to selling products. Consumers increasingly rely on a seamless transition between online research, in-store browsing, purchasing, and returns. To accommodate this, many merchants now strive for an omnichannel approach that lets a customer […]

Customers Still Prefer Buying Brick-and-Mortar to Online

Published by admin at 15 September 2015, 21:26
Customers leaving store

Online shopping provides a level of convenience that can’t be matched by a brick-and-mortar location. Customers can order items from the comfort of their sofas, then wait for it to arrive at their front door a couple of days later. They don’t even have to get dressed or shower. Despite those perks, however, a recent […]

In the News

  • What does customer service mean to you? Does it mean merely avoiding returns and customer complaints, or does it mean going well beyond what customers expect to make their interaction with you truly a memorable one? Truly great customer service that brings customers back requires conscious effort. Let’s look at a company whose reputation for […]

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  • Most customers have limited spending dollars which they must choose how to spend. With all the competition vying for every customer dollar, it is important to set yourself apart and show the customer why you deserve their business. This does not mean you have be the cheapest, rather, if customers perceive your service or product […]

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